Sakar Adds Kids’ Smartwatch Camera/Fitness Trackers to Licensed Options

Published on Wednesday, 16th March 2016

 Releases 1st 2 SKUs under Teenage Mutant Ninja Turtles & Hello Kitty Brands; Others Slated for Q3

Sakar Partners with Discovery Consumer Products to Create New Electronics Program

Published on Wednesday, 16th March 2016

Partnership Includes Release of SKUs for Discovery Kids & Discovery Adventures Brands in Q3 2016

LAS VEGAS (January 6, 2016 – CES Booth #13228)– Sakar International today announced a license agreement with Discovery Consumer Products,  the licensing arm of Discovery Communications, for development of camera, audio, music and other products to be released in North America under the Discovery Kids and Discovery Adventures brands.  The agreement is the latest in an expanding list of partnerships for the established Discovery Kids brand and growing Discovery Adventures brand.

For Discovery Kids, Sakar is developing several products including headphones, earbuds, speakers, boom boxes and karaoke machines as well as digital, still, video, action and wearable cameras, all targeting kids ages 6-12. The line also will include electronics designed for kids channeling their inner spy including walkie talkies, text messengers, role-play electronic kits, biometric scanners, and black light decoders. All products will align with Discovery Kids’ mission of nurturing children’s sense of real-world adventure, exploration and curiosity.

For Discovery Adventures, which is dedicated to fostering an interest in outdoor travel and exploration, Sakar is creating a variety of waterproof products including cameras, Bluetooth speakers and mobile accessories as well as camping accessories, flashlights and binoculars.

The first products in both series will ship in the third quarter of 2016, expanding merchandise offerings from the world’s most recognized TV brand.

“Technology products are a natural fit within the Discovery licensing program, and Sakar’s expertise in this sector allows us to offer consumers a new range of products to better connect with the world around them,” said Robert Marick, VP Licensing for Discovery Consumer Products, North America. “Developed based on the core values of Discovery Channel, the Discovery Kids and Discovery Adventures brands aim to encourage curiosity and exploration.”

“This license gives us an unusual opportunity to showcase the educational and exploration value of the products we develop. Each Discovery brand extension is a tool for creating experiences that engage consumers with the real world, and the packaging reflects that with messages like ‘Let’s Explore’ and ‘Make Your World Bigger,’ ” said Liza Abrams, Sakar Senior Vice President of Global Licensing. “Combine that with a brand that commands respect and credibility around the globe, and you have a formula for products with exceptional appeal and staying power.”

Sakar also develops licensed products for brands such as The Avengers, Batman, Bratz, Descendants, Disney Jr., Frozen, Hello Kitty, Littlest Pet Shop, Monster High, My Little Pony, Nerf, Peanuts, Power Rangers, Sesame Street, Shopkins, Spiderman, Super Hero Girls, Superman, Teenage Mutant Ninja Turtles, and The Walking Dead.

Sakar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, video recorders, audio and mobile accessories, karaoke machines and fitness tracking devices.  Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit www.sakar.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been satisfying curiosity and entertaining viewers with high-quality content through its global brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including TestTube, Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.

 

SAKAR MEDIA CONTACT:

Stephanie Jimenez

Jill Schmidt|PR

847-730-3717

stephanie@jillschmidtpr.com

 

Sakar Expands Licensed Karaoke Line with Designs for 17 Brands

Published on Wednesday, 16th March 2016

Strong Sales Inspire Creative New Features & Form Factors Priced from $9.99 to $99.99

 

Preserve Family Memories with the New Rugged Polaroid IE090 18 MP Waterproof Digital Camera

Published on Monday, 19th October 2015


The Waterproof, Shockproof and even Spill-Proof Polaroid IE090 is ideal for Capturing Everything from Adventures in Extreme Conditions to Family Holiday Gatherings


Sakar Renews Nickelodeon License, Launches New Dora, SpongeBob and Teenage Mutant Ninja Turtles Toys & Electronics

Published on Friday, 13th February 2015

Global youth electronics leader Sakar International  today announced the renewal and worldwide expansion of its long-standing licensing partnership with Nickelodeon. As part of the deal announced today at the 2015 Toy Fair New York, Sakar will launch new lines of Dora and Friends, SpongeBob SquarePants and Teenage Mutant Ninja Turtles products this spring, all with a totally refreshed design based on the latest character iterations

 

Snoopy & The Gang Debut on Sakar’s New Peanuts® Electronics, Accessories & Musical Instruments

Published on Friday, 13th February 2015

Camelio Kits, Mobile & Audio Accessories, Consumer Electronics & More to Feature Both Classic & Updated Styling Themed After the Upcoming 3D Movie

Sakar’s New Sesame Street Electronics Make Learning Fun & Playful

Published on Friday, 13th February 2015

Global youth electronics leader Sakar International today announced it will launch a new line of Sesame Street  electronic products and accessories this Spring, under a new licensing deal with Sesame Workshop. The company previewed the new line at the 2015 Toy Fair New York, goingn now at the Javits Convention Center.

 

Sakar Expands License with Saban Brands to Launch Power Rangers Dino Charge Product Line in the U.K. & Across Europe

Published on Friday, 13th February 2015

TOY FAIR, NUREMBERG (January 28, 2015)— Global consumer electronics leader Sakar International today announced it has expanded its licensing agreement with Saban Brands to launch a line of Power Rangers Dino Charge toys and youth electronics accessories in the U.K. and across Europe, just in time for the European season premiere of Saban’s Power Rangers Dino Charge this fall.

Sakar Renews Nickelodeon License, Launches New Dora, SpongeBob and Teenage Mutant Ninja Turtles Toys & Electronics

Published on Friday, 13th February 2015

Sakar Debuts Disney ‘Frozen’ Karaoke & Electronics at London Toy Fair

Bring Charlie Brown, Snoopy & the Gang Home with Sakar’s New Line of Peanuts Electronics & Accessories

Published on Friday, 6th February 2015

New Camelio Personality Packs, Mobile Accessories, Youth Electronics and Musical Instruments Feature Iconic, Beloved Characters Ahead of Upcoming 3D Animated Movie