Vivitar Debuts Customizable, Family-Friendly Camelio Tablet at NY Toy Fair

Published on Friday, 8th February 2013


One-of-a-Kind Personality Packs Let Kids and Adults Customize the Rugged 7” Android Tablet for a Unique User Experience that Changes as the Family Grows


At NY Toy Fair earlier this month, Vivitar announced the debut of its new Camelio tablet, the first fully-customizable 7” Android  tablet that lets families add fun, new Personality Packs to create their own unique user experience. The company demonstrated the new Camelio tablet at the 110th Annual American, International Toy Fair 2013 in New York.

The Camelio is the only tablet of its kind that lets children and adults add fun new Personality Packs, to create their own unique user experience based on their age or interests with a wide range of licensed themes like Hot Wheels, Barbie, Monster High, Hello Kitty and more to suit virtually any age or preference. Personality Packs include a tablet case, as well as a special code that unlocks branded content such as videos, music, books, wallpapers and widgets designed around the theme pack. Up to five users can share the device with each customized theme displayed automatically upon sign in, and Personality Packs can be changed or updated as children grow and their interests change.

Designed for the whole family to share and built for durability, the Camelio features rounded edges and textured backing with a special ‘grip-able’ design to make it easier for little hands to keep a secure hold, while parental controls ensure a safe user experience for children. Featuring Android 4.1 (JellyBean) with automatic upgrades, and both front and rear-facing cameras, the Camelio offers an advanced tablet user experience in a kid-friendly device. More than 25 pre-installed productivity, utility, educational and game apps make the Camelio as much fun and useful for parents as it is for children.

“The Camelio grows with your family, from preschool to the teen years and beyond. The kids can have their own Personality Packs, and mom and dad can easily remove those and use the tablet for work or leisure,” said Ralph Sasson, COO and Product Manager for the Camelio. “With its sturdy design and price at under $150, parents won’t have to worry every time the kids pick it up.”

Personality Packs will be available at retail stores or online from retailer websites when the product hits store shelves this summer, just in time for back to school.