SakarLaunches New Barbie®, Ever After High™,Hot Wheels® and Monster High®, Products under 2-Year Renewal with Mattel, Inc.

Published on Wednesday, 26th February 2014

Karaoke Machines, Musical Instruments and Mobile Accessories Expand Last Year’s Highly Successful Lines for Girls and Boys


NEW YORK TOY FAIR 2014 (February 16, 2014)—Youth electronics leader Sakar International today announced it will add to its line of Barbie,  Ever After High, Hot Wheelsand Monster High, products under a new 2-year licensing renewal with Mattel. The new products expand on the company’s highly successful lines launched last year and will include karaoke machines, musical instruments and mobile accessories designed for both boys and girls.


Sakarpreviewed the new products at the 111thAnnual Toy Industry Association’s International Toy Fair® 2014 in New York,and the company expects in-store delivery this spring and summer.


“These new items offer something for everyone—from monsterfied tablet and phone cases reflective of the popular Monster High franchise to electronics for the royally rebellious Ever After High fan. We are excited to offer newHot Wheelsthemed musical instrumentsand fabulously fun Barbie mobile accessories,” said Liza Abrams, VP of Licensing for Sakar. “It’s been a privilege to work with Mattel as a long-time partner and we look forward to continued expansion on these very successful brand lines.”


The new products include:

  • Ever After High™ CD+G karaoke machine with built-in screen, a molded Bluetooth speaker and a compact keychain Bluetooth speaker, adding to the extensive line of tablet and mobile phone cases, ear buds and other Ever After High™ electronics Sakar debuted at the Dallas Toy Fair in October.
  • Dozens of new Monster High™ electronics and accessories, from tablet and mobile phone cases, sleeves and chargersto text messengers and walkie talkies; molded karaoke machines with options like a built-in camera or screen; aDJ mixing table, drums, electronic keyboard and upright piano; headphones with or without Kid Safe volume control and ear buds.
  • Hot Wheels™ musical instruments, including a full drum set, two five-piece drum and instrument sets, a ukulele, youth-size guitar and an MP3 microphone.
  • Barbie™ mobile accessories, including protective covers for iPhone 4/4S and 5, a Grip Safe 7” tablet case, plus molded wall and car chargers.


In addition, Sakar expects to launch a line of Max Steel™ electronics, audio and mobile accessories in advance of the first live-action screen adaption of Mattel’s newest superhero series.


For more information about the new Mattel line from Sakar, visit Booth #1659 at the New York Toy Fair 2014 going on now through February 19 at New York City’s Jacob K. Javits Convention Center or go to