Collective Digital Studio Taps Sakar International For New Line Of Annoying Orange Electronics

Published on Thursday, 7th June 2012

Annoying Orange Earbuds, iPhone Cases, and More to Squeeze Into Retail in Time for Holiday 2012

Look out! Orange and his pals will be surging into retail this holiday season. Leading digital distribution and production company, Collective Digital Studio, announced today that it has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, the most-watched web series of all-time and star of a new Cartoon Network series. The deal was brokered on behalf of Collective Digital Group by The Joester Loria Group (TJLG), the licensing agent for the Annoying Orange brand.

The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones and iPod Touch. Items will range in price from $9.99 to $49.99 and will debut at Toys 'R Us and other retailers nationwide in time for holiday 2012.

Created by Dane Boedigheimer, Annoying Orange has taken the Internet by storm since it debuted on YouTube in October 2009, racking up more than one billion total views, boasting over 2.3 million You Tube channel subscribers, and attracting celebrity appearances including John Leguizamo, James Caan and Weezer. The popularity has also translated to over 10 million likes on Facebook and to the official web site, www.annoyingorange.com, which generates nearly four million page views each month. On June 11, Annoying Orange is embarking on a fruitful new adventure with the debut of a television series on Cartoon Network.

"It is rare to find a licensing opportunity born online, but Annoying Orange is the exception to the rule. Orange has established himself as an iconic YouTube character, his popularity has spread well beyond the Internet, and his persona is absolutely unique. That gives us both the fan base and the brand assets we need to develop a successful collection of licensed electronic products," ," said Liza Abrams, Sakar Vice President of Licensing.

Michael Green, CEO, The Collective said, "The Annoying Orange is really a leader in revolutionizing media brands in licensing as is clearly evident from the successful rollout of our merchandising program last year. Companies like Sakar understand the sway that Annoying Orange has with its fans and why YouTube is delivering brands that consumers truly embrace."

Sakar joins the first wave of partners for the Annoying Orange licensing program. A master toy deal has been sliced with The Bridge Direct, Inc. for a line of plush, clip-ons, and collectible figures that will be available at specialty retailers including Toys "R" Us. Additionally, Annoying Orange apparel and accessories for young men and juniors from Hybrid Apparel and LF USA are now available at retail. Costumes from Rubies Costume Company will debut this fall.. A multi-platform marketing campaign will support the rollout of all Annoying Orange products.

About The Annoying Orange

The Annoying Orange YouTube sensation is one of the most watched web series of all time. The Annoying Orange has taken the Internet by storm, racking up more than 1 billion total views on its dedicated channel on YouTube as of January 2012. The Annoying Orange is the ninth-most-subscribed YouTube channel of all time with more than 2.3 million subscribers and has over ten million fans on Facebook and Twitter. The iconic Internet phenomenon created by Dane Boedigheimer features an endearingly annoying and highly entertaining Orange that playfully heckles other animated fruits, vegetables or nearby objects with puns and jokes. His unique humor extends to pop culture and historic world events. The series appeals to children while still retaining an edgy appeal to teens and adults. An animated TV series based on the popular web show produced by The Collective and Conrad Vernon (Shrek 2) and written by multi-Emmy winner Tom Sheppard (Pinky and the Brain, Animaniacs) will debut on June 11th on Cartoon Network.

About Collective Digital Studio

Collective Digital Studio (CDS) is the online content division of leading entertainment management company The Collective. An industry leader in the production and distribution of digital content, CDS offers artists a full range of creative solutions to help them identify, develop and maximize opportunities across multiple platforms, and boasts some of the top content channels on the Internet, including The Annoying Orange, FreddieW, Fred, iJustine and Megan and Liz. CDS produces the original Yahoo! Web series "In the Dressing Room" with Cat Deeley, the host of "So You Think You Can Dance," and the celebrity talk show "Figgle Chat" featuring Lucas Cruikshank AKA Fred. CDS is in the process of rolling out a Fred animated series produced by Kate Boutilier and Eryk Casemiro ("Rugrats" and "Wild Thornberries"), and "Video Game High School," a new feature length original web series from FreddieW creators Freddie Wong and Brandon Laatsch.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting edge products. Sakar licenses over forty major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including: tablets, digital cameras, karaoke machines, small appliances, and accessories for audio, tablet, camera, smartphone and computer. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of cutting edge products and accessories, establishing a rich heritage of technology innovation in consumer electronics. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Hong Kong and China.