Sakar Renews Nickelodeon License, Launches New Dora, SpongeBob and Teenage Mutant Ninja Turtles Toys & Electronics

Published on Friday, 13th February 2015

Sakar Debuts Disney ‘Frozen’ Karaoke & Electronics at London Toy Fair

TOY FAIR, LONDON (January 20, 2015)— Global youth electronics leader Sakar International today announced it has expanded its merchandising license with Disney to launch a new line of “Frozen” karaoke machines, electronics and audio accessories in Europe.


Bolstered by the overwhelming success of its “Frozen” product launch in the U.S., Sakar announced the expansion with a preview of its product line at the 2015 London Toy Fair going on now at the Kensington Olympia Grand in London.


“Our ‘Frozen’ karaoke machines exceeded retailers’ expectations over the recent holiday season with nearly 100 percent sell through in almost every retailer that carried the products,”  said Liza Abrams, VP of licensing for Sakar. “The movie, its characters and, obviously, the music have become global sensations, and we expect this European line to be a huge hit with ‘Frozen’ fans when it hits the shelves this spring.”


The European product line includes:

  • Walkie-talkies featuring  a molded snowflake design with Elsa on one, and Anna on the other. A flexible safety antenna allows extended range, while the on/off switch extends battery life.
  • Volume-limiting headphones with a custom-designed fit that’s perfect for small heads and ears. These lightweight, over-the-ear headphones reduce maximum audio volume by about 80 percent to protect delicate hearing and are compatible with iOS devices and most MP3 players with a 3.5mm port.
  • Plush over-the-ear headphones that feature a soft, fabric headband and comfortable ear cups sized just right for kids.
  • Two digital cameras: a 5.1MP model with three interchangeable faceplates, and a 7.1MP version with integrated flash. Both feature a 1.8” screen and 4X digital zoom.
  • AM/FM CD boom box with extendable antenna and LED display. The system operates on batteries or AC power and features a USB port to connect a portable device.
  • Karaoke microphone stand with wireless mic, ideal for aspiring singers. The extendable stand features a built-in player that connects to any mobile device with a 3.5mm port. Flashing lights enhance the performance.
  • Sing-a-Long Karaoke with a built-in handle for easy on-the-go performance. The molded design looks like a handbag and the battery-operated system includes a built-in microphone.
  • Three portable CD+G karaoke machines. The compact iSing karaoke features flashing lights, balance and echo controls, plays CD and CD+G media, and comes with “Let it Go” and “Do You Want to Build a Snowman” on CD. The top-loading CD/CD+G player includes sound effects, two microphone ports with separate controls for a duet performance (one mic is included). The CD/CD+G karaoke with screen features a built-in display to follow along with the lyrics. One microphone is included, with dual ports for duet performance. A 3.5mm port also allows connection to any equipped portable device.
  • Bluetooth alarm clock that connects wirelessly to any Bluetooth-enabled device. Wake up to your favorite song from the movie with full play/pause/skip controls, plus snooze, of course.
  • Magnetic-mount glowing message board with dry-erase pen that lets you leave notes for family and friends without having to poke holes in the wall. Simply stick to any metal surface—the fridge, cabinet or a door.


For more information about Sakar’s new line of Disney “Frozen” karaoke machines, electronics and accessories, visit Sakar at Stand G29 during the 2015 British Toy Fair going on now through January 22, or visit