Sakar Expands Licensed Karaoke Line with Designs for 17 Brands

Published on Wednesday, 16th March 2016

Strong Sales Inspire Creative New Features & Form Factors Priced from $9.99 to $99.99


LAS VEGAS (January 6, 2016 – CES Booth #13228) – Building on the success of its karaoke products for brands like Disney’s Frozen, Sakar International has expanded its portfolio of licensed karaoke designs with fresh features and form factors created for 17 different brands. More than 30 new SKUs selling for $9.99 to $99.99 range from mic stands and flashing light-up karaoke machines to boom box-style and molded editions, CD+G versions with built-in screens for lyrics display, products with built-in docks for smartphones and tablets and/or connectivity to a TV for amplified sound and lyrics, and a variety of other options for disparate singalong experiences.

Sakar has already released karaoke products under license with brands including Disney’s Descendants and Frozen, Sanrio’s Hello Kitty, Disney Princess, and Hasbro’s Jem and the Holograms, Littlest Pet Shop and My Little Pony. Additional karaoke SKUs for those brands as well as Bratz, DC Super Hero Girls, Emoji, Moana, Monster High, Peanuts, Sesame Street, Shopkins, Thomas the Tank Engine and Trolls, will hit store shelves in time for 2016 holiday shopping.

“Karaoke products are becoming some of our best sellers for brands that appeal to girls. They have high play value, retain interest because of the ability to constantly change music, can be used in scenarios from one girl alone to duets to a party, and provide a relatively large canvas for showcasing brand assets,” said Liza Abrams, Sakar Senior Vice President of Global Licensing. “They also lend themselves to nearly endless variation, both in form factor and music sources from built-in CD players to external MP3 players, smartphones and tablets. Our new SKUs take full advantage of that adaptability to deliver both low- and high-end options tailored to the personality and preferred price points of each license property.”

Sakar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, video recorders, audio and mobile accessories, karaoke machines and fitness tracking devices.  Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit



Stephanie Jimenez

Jill Schmidt|PR