Sakar Adds Kids’ Smartwatch Camera/Fitness Trackers to Licensed Options

Published on Wednesday, 16th March 2016

 Releases 1st 2 SKUs under Teenage Mutant Ninja Turtles & Hello Kitty Brands; Others Slated for Q3

LAS VEGAS (January 6, 2016 – CES Booth #13228) – On the heels of introducing new products like selfie sticks and camera drones that feed consumers’ appetite for fresh technology trends, Sakar International  has again expanded its product development capabilities with the addition of branded kids’ smartwatch cameras to its licensing portfolio. Each device includes a still camera, both video and audio recording, a fitness/activity tracker, and the ability to upload fitness data to a companion parent app via Bluetooth.

The company’s first licensed smartwatch cameras, designed for the Teenage Mutant Ninja Turtles and Hello Kitty brands, hit Toys ‘R Us shelves in November. New versions for The Avengers, Batman, Littlest Pet Shop, Monster High, My Little Pony, Power Rangers, Spiderman, Transformers and others are scheduled for release in time for 2016 back-to-school shopping.

Retailing for $59.99, each touch screen-based smartwatch camera created by Sakar enables kids to:

·         Take and store up to 100 photos and videos with a tap

·         Record voice messages with the built-in voice recorder

·         Document steps, distance and calories burned during activities such as walking, running and jumping rope

·         Capture information on sleep patterns that affect health and weight

·         Share photos with friends and family

·         Sync activity and sleep data to the free app downloaded to parents’ Bluetooth smartphone or tablet, allowing parents to track kids’ progress toward fitness goals

Each product also offers alarm, stop watch and timer functions; the ability to add fun photo effects, frames and fillers; a choice of more than 40 personalized icon combinations on the watch face; and a built-in rechargeable lithium ion battery delivering hours of charge time when plugged into a USB port with the charging cable included in the package.  The watch and band are available in different colors and logos matching each licensing platform.

“The tech market is constantly changing, and kids are always looking for the newest gadgets. One of our strengths is the ability to quickly respond to these shifting market trends in order to capitalize on consumer interest in emerging product categories,” said Liza Abrams, Sakar Senior Vice President of Global Licensing. “These new smartwatch cameras and the strong uptake from licensors exemplify our nimbleness in this area as well as the confidence that our partners have in our ability to continually adapt to new technologies and sales opportunities.”

The new smartwatch cameras join a broad portfolio of licensed products that includes earbuds, headphones, Bluetooth speakers, digital and video cameras, walkie-talkies, text messengers, password journals, binoculars, flashlights, smartphone cases, CD karaoke machines, mic stands, musical instruments and more.  

That range of offerings, creative product development and strong worldwide distribution relationships have built Sakar into the youth electronics licensee of choice for leading brands ranging from Disney’s Frozen, Descendants and other Disney platforms to The Avengers, Batman vs. Superman, Bratz, Discovery, Hello Kitty, Monster High, NERF, Peanuts, Power Rangers, Sesame Street, Super Hero Girls, Shopkins, Spiderman, Teenage Mutant Ninja Turtles, Thomas the Tank Engine and others.

Sakar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, video recorders, audio and mobile accessories, karaoke machines and fitness tracking devices.  Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit



Stephanie Jimenez

Jill Schmidt|PR