Sakar to Partner with Zag’s Miraculous, on new Line of “Empowered” Youth Electronics

Published on Wednesday, 28th September 2016

Sakar International announced today a new line of youth electronics to launch in 2017, based on the critically-acclaimed, hit, comedy-action, animated TV series, Miraculous™: Tales of Ladybug & Cat Noir.  The ZAG/Zagtoon series is airing in the USA on Nickelodeon (8:30AM Saturdays), and has global TV coverage with TF1 in France and Disney Channel throughout EMEA, LATAM, and Korea reaching over 80 countries worldwide.

DALLAS (September 27, 2016 – Dallas Toy Fair Booth #12-1626) Sakar International announced today a new line of youth electronics to launch in 2017, based on the critically-acclaimed, hit, comedy-action, animated TV series, Miraculous™: Tales of Ladybug & Cat Noir.  The ZAG/Zagtoon series is airing in the USA on Nickelodeon (8:30AM Saturdays), and has global TV coverage with TF1 in France and Disney Channel throughout EMEA, LATAM, and Korea reaching over 80 countries worldwide.

A wide range of exciting products will hit retail shelves in this lineup including CD+G karaokes, night action and molded walkie talkies, glow pads, kids’-safe headphones and Blue Tooth speakers, all featuring the dynamic super duo as they juggle being teenagers in Paris while simultaneously fighting off villains.

The new product collection is being developed under a US license agreement with Zag America, LLC, MSRPs will range from $9.99 to $79.99.

Having made its debut on Nickelodeon last December, as it was emerging as a #1 show in France, Spain, Portugal, UK, Korea and Brazil, Miraculous™ Tales of Ladybug  &  Cat Noir  also ranked as the top five girls’ shows in the United States on Nickelodeon and continues to top charts around the world.

Starring two Paris teenagers, Marinette Dupain-Cheng and Adrien Agreste, who magically transform into Ladybug and Cat Noir respectively, the series provides a new feel of girl superheroes to its audience showing that the average girl is capable of great achievements.

“With the relaunch of series like Powerpuff Girls and the continuous rollout of heroines in DC Comics and Marvel feature films, young girls are surrounded by new role models of empowerment and bravery,” said Liza Abrams, Sakar Senior Vice President of Global Licensing. “The consumer market is definitely seeing a change in how we define superheroes and we feel our product lines are reflective of a more empowered girl.”

Sakar also has license agreements and develops various products for other top brands including DC Superhero Girls, Beat Bugs, Disney Frozen, Descendants and Princess, Teenage Mutant Ninja Turtles, SpongeBob Squarepants, My Little Pony, Monster High, Powerpuff Girls, NERF, Thomas the Tank Engine, Peanuts and Power Rangers.

Sakar is exhibiting at Booth #12-1626 at the Dallas Toy Fair running from September 27-29 at the Dallas Market Center.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, audio and mobile accessories, karaoke machines, musical instruments and additional youth electronics. Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit www.sakar.com.

ABOUT ZAG™ 

ZAG, a privately held firm founded by Jeremy Zag, specializes in the creation and global distribution of kids and family entertainment franchises such as Miraculous™; Tales of Ladybug and Cat Noir. ZAG’s multiple divisions located in United States, Europe and Asia focus on the production of high-quality CGI animated and hybrid (live action and animation) feature films, TV series and games with a 360 approach including digital content and music. Its animated TV division, Zagtoon, was created in 2009, in partnership with Jacqueline Tordjman and has since produced almost 200 half-hours of original content which air on major broadcast channels in all over the world. Other divisions include its Feature Film division, ZAG Animation Studios (Joint-venture created in 2014 with Michael Barnathan and Chris Columbus), ZAG Digital and ZAG Records. Visit us at www.zag-inc.com, www.miraculousladybug.com.

For general inquiries contact us at info@zag-inc.com. 

For more information from ZAG, please contact:

Andre’ Lake Mayer - President, Global Brand Strategy & Consumer Products - (818) 276-2327 - amayer@zag-inc.com 

Jess Bansal – Product Development & Client relations - (818) 933-4858 - jbansal@zag-inc.com

SAKAR MEDIA CONTACT:

Ashley Willis

Account Manager, Resound Marketing

609-279-0050 x 105

732-500-2735 (m)

ashley@resoundmarketing.com

@Resoundagency | @ashleywilliss