Warner Bros. Consumer Products and Sakar Empower Young Girls with Launch of DC Super Hero Girls Line

Published on Wednesday, 28th September 2016

Sakar International and Warner Bros. Consumer Products, on behalf of DC Entertainment, today launched their DC Super Hero Girls line of karaoke machines, adventure kits, walkie talkie, headphones and more. 

DALLAS (September 27, 2016 – Dallas Toy Fair Booth # [12-1626]) Sakar International and Warner Bros. Consumer Products, on behalf of DC Entertainment, today launched their DC Super Hero Girls line of karaoke machines, adventure kits, walkie talkie, headphones and more. The DC Super Hero Girls stand up for courage, friendship and empowerment. The line of youth electronics will be available domestically this holiday at Walmart, Toys R Us and many other retailers.  Within the EMEA region products will begin to roll out in 2017.

Highlights of the collection include an illuminated globe light karaoke machine that lights up when music is played, molded kids safe headphones for the ultimate music listening experience, a three-piece adventure kit complete with a set of binoculars and a flashlight for the ‘backyard’ explorer and walkie-talkie kits for optimized communication. Product MSRPs range from $9.99-79.99.

 “The DC Super Hero Girls brand is unique, powerful and timely.  These heroines encompass the ideal of strength and bravery and we hope to replicate that in the range of product we are launching under this brand,” said Liza Abrams, Sakar Senior Vice President of Global Licensing. “While the first wave of products is hitting the shelves we see DC Super Hero Girls as an evergreen brand and look forward to evolving product alongside the franchise.”

DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting. This all new universe offers young fans the chance to play, watch, read and be inspired to discover their full super power potential.

Sakar is exhibiting at Booth #12-1652 at the Dallas Toy Fair running September 27-29 at the Dallas Market Center.

Sakar’s broad licensing portfolio includes other high-profile brands including Batman v Superman, Shopkins, Disney’s Frozen, Princess, Descendants and other brands, Beat Bugs, Power Puff Girls, Bratz, Discovery, Hello Kitty, Monster High, NERF, Peanuts, Power Rangers, Sesame Street, Teenage Mutant Ninja Turtles, Thomas the Tank Engine, Miraculous Lady Bug and more.


DC SUPER HERO GIRLS and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment

DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games.  Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, audio and mobile accessories, karaoke machines, musical instruments and additional youth electronics. Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit www.sakar.com.



Ashley Willis

Account Manager, Resound Marketing

609-279-0050 x 105

732-500-2735 (m)


@Resoundagency | @ashleywilliss