Sakar Partners With MGA Entertainment to Roll Out L.O.L. Surprise!™ Youth Electronics

Published on Monday, 19th February 2018

Sakar has teamed up with licensing partner MGA Entertainment, Inc. adding L.O.L. Surprise!™ to their licensed line of youth electronics. The unboxing phenomenon of L.O.L. Surprise is a fun line of toys in which every product contains multiple surprises and a collectible doll. L.O.L. Surprise is the #1 selling toy of 2017 in the United States, and Sakar’s range of products mirror the excitement surrounding the brand. 

New York (February 17-20-- NY Toy Fair Booth 2269): Sakar has teamed up with licensing partner MGA Entertainment, Inc. adding L.O.L. Surprise!™ to their licensed line of youth electronics. The unboxing phenomenon of L.O.L. Surprise is a fun line of toys in which every product contains multiple surprises and a collectible doll. L.O.L. Surprise is the #1 selling toy of 2017 in the United States, and Sakar’s range of products mirror the excitement surrounding the brand.

The inclusion of L.O.L. Surprise to the Sakar Youth Electronic lineup is an exciting addition to its wide range of licensed products. Among the new electronics are Molded Kid-Safe headphones, which feature graphics of the dolls as well as either a crown or a bow on the top of the headband, making it a unique and fashionable design. These headphones will range from $14.99-$19.99.

L.O.L. Surprise 3-piece Adventure Kits including a telescope, flashlight & binoculars (MSRP $14.99) are perfect for sharing with friends, along with the Molded Walkie Talkies, retailing at $14.99-$19.99.  Fans of the brand can bring the party inside and pump up the jams with L.O.L. Surprise Disco Ball Karaoke. With a simple T.V. connection, lyrics display on screen and a light-up disco ball will illuminate the room. For additional karaoke party fun, the separate microphone stand connects to your phone to amplify your voice. The karaoke machine will MSRP at $59.99-$69.99 and the microphone stand at $24.99.   

All L.O.L. Surprise youth electronics will be available this fall, but these products and more can be found now at Sakar’s New York Toy Fair booth #2269.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, audio and mobile accessories, karaoke machines, musical instruments and additional youth electronics. Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit www.sakar.com.
 

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Ashley Willis

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ashley@resoundmarketing.com

@Resoundagency | @ashleywilliss