Sakar Cooks Up Circus Appliances for Ringling Bros. and Barnum & Bailey®

Published on Tuesday, 12th June 2012

New License BringsDo-It-Yourself Ringling Bros.® Circus Concessions to Retail Shelves

Sakar International is whipping up a world of circus concession fun with a new line of appliances being developed under a license agreement with Ringling Bros. and Barnum & Bailey. Children of all agescan bring the excitement of Ringling Bros.home with this appliance collection that will includepopcorn poppers,gumball and candy machines, hot dog cookers with bun warmer,and appliances for making snow cones, ice cream and cotton candy from the comfort of the family kitchen.

The products are expected to be in stores in Q1 2013 with distribution throughout the U.S.

"Children's kitchen appliances have been a staple in the toy aisle ever since the first kiddie oven hit the shelves. These new products will add a fun element as well as play value because of the Ringling Bros.association," said Liza Abrams, Sakar Vice President of Licensing. "These aren't just tools for cooking - although they are that - but also props for putting on a circus and serving concessions to match. It will be like having the Ringling Bros.and Barnum & Bailey Circusin your home every day."

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting edge products. Sakar licenses over forty major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including: tablets, digital cameras, karaoke machines, small appliances, and accessories for audio, tablet, camera, smartphone and computer. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of cutting edge products and accessories, establishing a rich heritage of technology innovation in consumer electronics. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Hong Kong and China.

About Ringling Bros. and Barnum & Bailey®- The Greatest Show On Earth®

Since 1871, The Greatest Show On Earth has been a part of America's cultural heritage. Ringling Bros. and Barnum & Bailey Circus is a family tradition handed down from generation to generation. With three independent touring units - the Red, Blue and Gold - collectively hosting millions of visitors and traveling to more than 120 cities throughout North America each year, Ringling Bros. and Barnum & Bailey Circus is unrivaled in size, quality, popularity, attendance and the number of cities visited. For more information about RinglingBros., visit www.ringling.com.

About Feld Entertainment, Inc.

Feld Entertainment, Inc. is the world's leading producer of live family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 70 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports®, Disney On Ice and Disney Live! For more information, visit www.feldentertainment.com